Why investing in a professional copywriter could be your smartest choice yet.
If you’re a business owner, you know there are no days off. Challenges fly at you from every direction like magpies in swooping season. From attracting the right people, standing out from the competition, making money, and creating the life you dreamt of- it’s a tough gig.
The average reader’s attention span is 8 seconds.
8 seconds! Can’t even make a cuppa in 8 seconds. People want what they want-pronto. That’s why your digital presence is so important.
Your website has a monumental job – it’s your only owned online property. Social media platforms are owned by others that get to change the rules (and algorithms) willy nilly.
That’s why copywriting for websites is crucial. Without it, it’s words on a page and pretty branding. Copywriting is the axel that makes the wheel turn.
So what does a copywriter do? I describe it as the art of writing to influence and motivate your reader to take action. Less shouty and salesy than; “Hey, want what I’ve got? Make a booking!’”. More subtle storytelling and word weaving to develop trust, an emotional connection, and a belief that you’ll do what you promise. This leads your ideal client to make the move you want them to.
Think about what you do when you visit a website. Do you immediately go for the kill and buy straight away? Maybe for a product, but with service-based businesses (like health and wellness), it’s different.
You visit a few pages, look for some testimonials, and think about whether you like the business and trust them enough to commit.
Have you thought about the next person who will visit your website? Will they end up doing what you want them to?
Only 20% of people will read past a headline (that’s why headlines need to be powerful to hook them in). A call to action doesn’t necessarily mean making a sale. It could be enticing them to click through to another page, enter their email address, book a call, click the find out more button. The options are endless.
When you’re looking for a copywriter, pick someone who understands it’s not just about the words.
You want someone skilled, who is absolutely excited to understand you, your business, and your ideal client. They’ll tell your story in a way that makes your people, choose you.
Besides that, they’ll know the science behind their words. For example, headings with 6-7 words vs 9-10 words are more likely to encourage your reader to read on. They’ll advise you on layouts, word counts, use of meta tags and alt tags, and the ever-elusive SEO.
If you invested in a logo and brand pack, could it be time to embrace the skills of a professional copywriter?
Did you find this blog useful? I’d love to hear your thoughts and welcome you to share it.
Interested in my freebie, 7 Easy Ways To Instantly Improve Your Web Copy? You can get it here on my home page.
