Corporate escapee turned copywriter
I MADE THE MOVE MOST PEOPLE DREAM ABOUT AND FAREWELLED FAST LIFE AND MY 6 FIGURE CAREER ...
And now I'm a freelance copywriter.
I use my love for words, human behaviour and people’s stories to help business owners build rock solid, joy bringing, stable brands.
Looking after myself wasn't always a priority ... until it had to be.
I didn’t have an off switch and had fallen into that pesky trap of tying success and ‘happiness’ to busyness, achievements and status.
I needed to focus on my mental and physical health and learn to live with intention, instead of hurtling full pelt from one thing to the next.
Dream big right? My fear of failure was real.
I’m happy to say – it turned out to be one of my best adventures.
When I found the right brands to support me, my life changed for the better.
I fell pregnant naturally after two years of trying. My physical and mental health improved. I learned to look after myself and to put my energy into things to feel a sense of purpose and happiness. It set me free!
And I thought… doesn’t everyone deserve this? YES. And it needs to be easier.
I knew I could use my love for words, human behaviour psychology, and people’s stories to help business owners build rock solid, joy bringing stable brands.
So I studied with the best and started my freelance copywriting business in Sydney. My words bring together business owners with the people looking for them – kind of like cupid.
It doesn’t matter if you sell skincare, coaching, food, houses, pilates – everyone has their own idea of what happiness and fulfillment is.
No matter your industry, you need to create an emotional connection and build trust.
That’s where I make it easy for you.
WHEN YOU TRUST ME WITH YOUR COPYWRITING, YOU DON'T JUST GET A JUMBLE OF WORDS ON A PAGE, NUH UH.
HERE ARE 5 WAYS WE'LL MAKE COPYWRITING MAGIC HAPPEN
1 We have a friendly interrogation I mean video call for 90 mins to Unbaffle Your Brand. Before my pen hits the paper we’ll clarify the 7 essential categories of your brand strategy. Once you’re clear on that, everything marketing related is so much easier.
2 I deliver your copywriting with SEO, conversion design recommendations & complete with wireframe mockups and three SEO keywords for you to continue using. Whether you’re building your own website or working with a developer, you get maximum impact from on page SEO, conversion copywriting and design.
3 Whip smart words – you’ll feel as I’ve translated what you were thinking and feeling, into copywriting that appeals to your target market. You’ll want to share with the world.
4 Creativity in a structured, organised way – I bust the myth that creative people are chaotic. From the moment we start, I make it my business to give you an outcomes focussed, impressively streamlined experience.
5 Real talk – if I see something you can do differently to help your business succeed, I’ll let you know about it. I care (sometimes to a fault!) about others.
Now you know a bit about me – I’d love to hear from you.
Think we’d go together like bubbles and brie, pilates and peaches
or chang chang changitty chang sha-bop?
Jodie Norman Writes - Copywriter Australia
Jodie lives in the Sutherland Shire, Sydney. Most of the time she’s a mum on the run. But when she’s not, she enjoys a pilates sweat sesh, the occasional G & T (Hendricks preferred), salty esplanade walks and a laugh with her husband, the biggest supporter of her dreams.
A self-help enthusiast, she loves the ability we have to train our brains and bodies to learn, grow and adapt. When she gets the chance, she loves reading, listening to podcasts, long lunches and simply taking a moment to stop. and. breathe.
Before JNW she was a marketing and operations manager, an employer brand specialist, an executive assistant and an extreme perfectionist. She’s learned to embrace perfectionism only when it’s helpful- like when writing words for your website.
She has volunteered her time with UN Women, Share the Dignity, The Wayside Chapel, La Trobe University/PANDA and UNITY (a corporate LGBTQI diversity and inclusion group).
These days it’s more wheatgrass than tequila shots and dancing with the vacuum cleaner rather than on a podium … she wouldn’t have it any other way
