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Brand Strategy

5 Reasons to Develop a Solid Content Strategy to help grow your business

Leave a Comment / Brand Strategy, Jodie Writes /

5 Reasons to Develop a Solid Content Strategy to help grow your business   What is content marketing?   Content marketing is where a business produces valuable content their target market wants.  Unlike paid advertising which can pop up unexpectedly (and annoyingly at times!) content is usually something a person goes searching for.  Example: You […]

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Copywriter vs. Content Writer. What is the difference?

Leave a Comment / Behind The Biz, Brand Strategy, Website Copywriting Tips /

Copywriter VS. Content Writer. What’s the difference?   And how do you decide which one is right for you?   If I had a dollar for every time someone asked me what does a copywriter actually do or if copywriting is the same thing as copyrighting (heads up it’s not) or how is a content writer

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How to create your ideal client avatar & define your target market

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How to create your ideal client avatar & define your target market   You’ve quit your day job, your business website is live and baby, you’re ready to sell.   Only … it’s not as easy as you thought it would be. Where are the people you thought would buy from you? If you’re constantly

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3 simple steps to create your unique selling proposition (USP)

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What is a unique selling proposition?   Your USP is a marketing strategy designed to set your brand apart from your competition. It’s part of the reason people choose to buy your product or service instead of your competitors. Think of it as your secret sauce! “A UNIQUE SELLING PROPOSITION IS A STATEMENT YOU CHOOSE

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I made 6 of these common business mistakes. But you don’t have to.

Leave a Comment / Behind The Biz, Brand Strategy, Jodie Writes, Website Copywriting Tips /

Owning a business – you’re finally free of rules, your boss, set hours, the red tape, performance reviews and other people’s expectations.   At least you thought you were.    If your business isn’t performing the way it needs to, you might be thinking… what the hell have I done.  You said sayonara to your steady income,

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A Mecca Event, Charlotte Tilbury and 25 000 online attendees. What went wrong?

Leave a Comment / Behind The Biz, Brand Strategy /

“You could replace Charlotte with the Shamwow guy and it would feel like the same thing” Anon. A Mecca Event, Charlotte Tilbury and 25 000 attendees online – what could go wrong?   It’s 7:30 on Thursday evening and I’m bouncing upstairs with a cuppa, my laptop and the excitement levels of a teenager going

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Improve your traffic, conversion, sales and revenue with minimal effort.

Leave a Comment / Brand Strategy, Jodie Writes, Sales Page Copy, Website Copywriting Tips /

It might feel like life is cancelled at the moment … and I get it, I’m limping to the finish line right by your side.    If you’re like me, your online shopping analytic trend currently looks like this: Your need that hit … something that will make you FEEL something (anything please God) besides

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Business running you into the ground? You need a killer brand strategy.

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Wondering how to kick your business confusion to the curb? Create a killer brand strategy.  In the beginning it was just about the business; now it’s about the brand. Sir Richard Branson Business branding. If you’ve Googled it, you probably haven’t found the same definition twice.    It’s complex, confusing, and constantly evolving. Why? Branding

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