3 critical elements your website needs to get traffic, increase connection and boost sales
I see so many business owners asking for feedback wondering why their website isn’t performing even though they have a stellar product or service.
You have SECONDS to impress someone when they hit your homepage.
As a conversion/SEO copywriter and brand strategist, there are three critical elements I use for every website.
To have a website that succeeds you need:
1) The power of copywriting
2) The appeal of design and user experience
3) SEO (of course!)
Combined they give you a killer website that:
✅ Encourages people to read on
✅ Makes them believe you’re the best person to invest in
✅ Gets you found online
Let’s break these three categories down.
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COPYWRITING – Build trust, connection and get people to take action with quality copywriting and content
Plonking words on a page or talking about how long you’ve been in business, or where you are isn’t enough.
Website copywriting is underpinned by your brand strategy and includes:
- Brand voice
- Valuable, action driving content
- Call to actions
- Benefits & features
- The transformation
- Structure
- Social proof
2. Website design – use conversion design to appeal to people and create a delightful user experience
Copy and design should be besties, blood brothers, inseparable! One doesn’t work well without the other. From a user experience perspective, design web visitors navigate easily, complete tasks quickly and efficiently, and encourages them to return to your site again and again.
Visual branding and high res images create the look and feel of your brand and will appeal to the right people.
Website design elements can include:
- Visual branding
- Heading hierarchy
- White space
- Relevant optimised images
- Website load speed
- User experience
3. SEO (everyone’s favourite): Drive traffic to your site with SEO
There’s no doubt having a website is essential when it comes to getting new business. SEO helps improve your chances of success by letting potential customers easily find you.
SEO website elements can include:
- Quality site content
- Readability
- H1- H3 tags for headings
- Internal links
- Title tag, meta tag optimisation
- Correct image size
- Keywords
- ALT tags for images
- URLs
- Mobile optimisation
- Google My Business
- Optimised blog content
Remember – your website is your only OWNED platform, it’s where people go specifically to see you and find out more so copywriting, design and SEO aren’t nice to haves, they are MUST HAVES.
It’s your digital home! Make sure it can grow your brand, increase your authority and help you stay relevant.
I’ve responded to a few posts giving feedback on websites, but to make this info more accessible I’m working on one helluva freebie.
It’s the exact home page template I use based on copywriting principles, SEO best practice and conversion design with a video that explains it all!
Do you want it? Drop a comment below to get on the list.
